DEINFLUENCING: THE TREND THAT'S ACTUALLY WORTH FOLLOWING
True North DealsMINDFUL CONSUMPTION > VIRAL HAULS
Reading time: 5 min 30 sec
Are you tired of the constant pressure to keep up with the latest trends and buy more than you need? Tired of being bombarded with ads for products you’ll probably use once (or not at all)?
Well, have no fear — because deinfluencing is here.
Okay, maybe that’s a little dramatic, but the idea is real. Deinfluencing is quickly becoming one of the most empowering trends on social media — and honestly, it might just be the best thing happening online right now.
So… what is deinfluencing?
Deinfluencing is about unfollowing influencers, trends, and products that don’t align with your actual values. It’s about tuning out the noise, ignoring what TikTok tells you to buy, and reconnecting with what you actually need in your life.
It’s the anti-haul.
The slow scroll.
The “do I even need this?” pause.
Fast Fashion = Fast Regret
One trend that continues to flood our feeds? Fast fashion.
It’s cheap, trendy, and often promoted by influencers who are paid to make it look like a must-have. But here’s the truth:
- It falls apart after one wash
- It creates tons of waste
- And it often involves unethical labour practices
If you want to minimize your role in fast fashion, here’s how to start:
- Ask before you buy: Do I already have something like this? Will I wear it more than once?
- Buy less, choose better: Invest in well-made pieces instead of buying a pile of low-quality items.
- Shop second-hand: Thrift stores and consignment shops are filled with unique, often higher-quality clothes — and you’re supporting small businesses in the process.
Bonus? Your closet will be filled with pieces that actually last and make you feel good.
Plant-Based Hype (Yes, It Can Be Too Much)
Plant-based everything is having a moment — and as a vegetarian, I’m all for it! But even this “healthy” trend can lead to overconsumption.
Many plant-based brands use packaging, shipping, and manufacturing processes that aren’t as sustainable as they seem. So before you reach for the newest alt-milk or meatless meal:
- Ask if it’s necessary — Could you get the same nutrients another way?
- Check the brand’s practices — Some prioritize sustainability, others just market like they do.
Mindful consumption applies here too.
Tech: The Silent Clutter
Let’s be honest — most of us are tech-tired.
We upgrade phones way too often.
We’re glued to screens 24/7.
And we convince ourselves we need that new smartwatch/earbud/whatever.
But do we?
Try this instead:
- Turn off notifications during meals and social time
- Delete apps that don’t serve you
- Skip the annual upgrade — if your phone works, keep using it!
Being present is the new flex.
Beauty Overload: The Other Vanity Drawer
The influencer beauty world is built on one thing: overconsumption.
There’s a new serum every week. A new palette every month. And yes, it’s fun — but it’s also overwhelming, wasteful, and expensive.
Here’s how to slow it down:
- Stick to multi-use or natural products
- Focus on what works — not what’s trending
- Remember: skincare expires — it’s not worth keeping products “just in case”
If you love your routine, great! Just make it a mindful one.
(And bonus points for choosing brands with sustainable packaging — your skin and the planet will thank you.)
In Conclusion: Don’t Follow the Crowd — Deinfluence It
Deinfluencing isn’t about saying no to everything. It’s about saying yes more intentionally.
Yes to fewer, better things.
Yes to conscious consumption.
Yes to tuning out the noise and listening to your own needs.
Whether it’s clothes, food, phones, or face wash — the choice to slow down and think twice is always on trend.