TRUE NORTH BRAND SPOTLIGHT: SAY WHEN

TRUE NORTH BRAND SPOTLIGHT: SAY WHEN

True North Deals

CHAI WITH A PURPOSE

Reading time: 3 min

Not all chai is created equal—and Say When proves it.

What started as a simple love for the brew has grown into a proudly Canadian company with heart. For over 20 years, they’ve been crafting chai that’s all about slowing down, connecting with others, and enjoying something made with care.

Although they may have started out as The Chai Company, their recent rebrand to Say When brings a fresh name while keeping the same heart. The label may have changed—but the mission hasn’t. It’s still all about community, sustainability, and seriously good flavour.


Small Batches. Big Flavour.

Every Say When chai is brewed the slow, intentional way—because great chai (and great moments) shouldn’t be rushed.

Each blend is crafted in small batches using:

  • Whole spices like cardamom, cinnamon, turmeric, ginger, and black pepper
  • Organic teas
  • Natural sweeteners
  • And pristine BC mountain water so pure it might make your tap water jealous

Brewmasters follow traditional kettle-brewing techniques inside their state-of-the-art microbrewery in British Columbia. This isn’t powder-in-a-mug nonsense—it’s a bold, full-bodied brew that earns a spot in your morning ritual.


Better for You and the Planet

At Say When, sustainability isn’t just a buzzword—it’s baked into everything they do.

Their chai concentrates are ultra-efficient, meaning:

  • Less packaging
  • Fewer delivery trucks
  • Smaller environmental impact overall

They also keep it clean with organic ingredients, and often work directly with farmers and co-ops to ensure ethical trade, fair prices, and long-term sustainability.


Options For Every Kind of Sipper

Whether you’re caffeine-free, plant-based, or just a little picky, Say When has a blend for you:

✅ Vegan (except Golden Chai, which contains honey)
✅ Kosher certified
✅ Gluten-free
✅ Caffeine-free options (Rooibos & Golden Chai!)
✅ Long shelf life – unopened concentrate lasts up to 2 years
✅ Canadian-owned and brewed in British Columbia

Their More to Pour and Core lines offer a variety of spice levels and caffeine content—from mellow to mighty—so you can mix your chai your way.


Want to Chai It Out?

Say When makes it easy to enjoy café-style chai from the comfort of home.

  • Flat-rate shipping across Canada and the lower 48 U.S. states
  • Free shipping when you order by the case
  • Long shelf life = pantry-friendly!

You can also browse recipes, get serving tips, or peek behind the scenes over on their Instagram and Facebook. Interested in serving Say When in your café or shop? Just send them an email—they’re always up to chai-chat.


Final Sip

Say When shows that when you do things right—ethically, sustainably, and with heart—you end up with something pretty special.

Their bold, flavour-packed blends and community-driven mindset make them a Canadian brand worth stocking, sipping, and sharing.

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