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Chelsea King


🎀 Hair accessories made with care

Chelsea King has been creating scrunchies and hair accessories since 2014 with the belief that fashion should be more personal. Instead of mass factory production, each and every piece is made with a hands-on approach that values detail and quality. Produced in Canada and France, the brand puts ethics and sustainability at the centre by choosing to make fewer but better items rather than chasing fast fashion.

From their own specially designed elastics (for the perfect hold without damage!) to upcycling collaborations with eco-conscious brands like Jillian Harris x Imagine Perry, Chelsea King proves that style and sustainability can - and do - go together! Their scrunchies have been featured everywhere from Vogue to The Today Show, but at its heart the brand is about something simple: timeless, functional accessories crafted with care, meant to be loved and worn every day.

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