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Effleure


🌸 Where scent meets self-confidence.

Effleure is redefining the basics with scented underwear that blends comfort, confidence, and a little bit of everyday magic! Effleure was founded in Montreal, Canada by fashion industry veteran and certified aromatherapist Virginia Marcolin. They combine timeless, feel-good designs with the mood-boosting power of scent and this combination offers women an unexpected, empowering twist on their daily essentials.

Soft, high-quality fabrics ensure comfort all day, while subtle aromatherapy scents invite calm, clarity, or whatever vibe you’re after. It’s lingerie that supports your body and your mindset. Plus, each scent supports a different charity.

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Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

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