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LUS Brands


💧 Simple Haircare for Every Curl

LUS Brands, short for Love Ur Self, offers clean, Canadian-made haircare designed especially for wavy, curly, and kinky-coily hair.

Their focus is on keeping things simple and hydrating your hair while encouraging self-love.

With easy-to-use, all-in-one formulas free from sulfates and silicones, LUS makes it easy to embrace and care for your natural texture without any hassle.

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FROM THE BLOG

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Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

© 2026, True North Deals