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Plush toys including a bear in a bee costume, a cake, and other items with a 'mastermind TOYS' bag in the background.

Mastermind Toys


🧸 Play with purpose, wonder with heart.

What started in a tiny Toronto shop in 1984 is now Canada’s largest specialty toy and book retailer. Mastermind Toys has spent over 40 years helping families spark curiosity, creativity, and connection—one thoughtful toy at a time.

Proudly Canadian and passionately playful, this homegrown brand handpicks every item to inspire hands-on learning and imaginative fun. With 48 stores coast-to-coast and a mission rooted in meaningful play, Mastermind is more than a store—it’s a place where joy, discovery, and childhood magic come together.

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