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Person holding a box of Nellie's Dish Cubed in front of an open dishwasher.

Nellie’s


🫧 Green cleaning that’s simple, honest, and planet-friendly

Inspired by the real Nellie—an eco-conscious woman ahead of her time—Nellie’s was built on values of simplicity, honesty, and sustainability. What began as one woman’s way of cleaning with care has grown into a full line of toxin-free, phosphate-free products designed to make your home sparkle without harming the planet.

From laundry soda to dryer balls, everything Nellie’s creates is effective, hypoallergenic, and safe for the whole family—including babies and furry friends. Each product is a tribute to Nellie’s legacy and lovingly shaped by founder James Roberts, her son, who turned his mom’s green cleaning values into a global brand.

With characters like Lamby the dryerball, Baby the inspiration for gentle detergents, and Nugget the family pup, Nellie’s puts a playful, heartfelt twist on keeping your home—and conscience—clean.

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