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Pro Hockey Life

🏒 100% hockey. 100% Canadian.

Born in Montreal in 1973 and now part of the Canadian Tire family, Pro Hockey Life has become the world’s largest hockey-focused retailer — and a shrine for puck lovers across Canada. With 20 megastores nationwide, PHL offers everything from pro-level sticks and skates to goalie gear, fanwear, and memorabilia. Backed by their PHL Price Guarantee and staffed by true hockey enthusiasts, every store is built for players and fans alike to experience the game off the ice.

Whether you’re gearing up for your next season or just showing love for your favourite team, Pro Hockey Life is your go-to for all things hockey. Competitive pricing, elite service, and a selection as deep as the playoffs.

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FROM THE BLOG

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Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

© 2026, True North Deals