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Collection of Puur Ingrid skincare product boxes on a light fabric background

PUUR Ingrid

🌸 Clean beauty, backed by science.

Puur Ingrid's founder, Ingrid wanted to change the beauty industry and do something about the chemicals being used in personal care products. She felt the regulations were too loose and wanted to fix that.

So, she set out to create a brand that followed stricter guidelines and offered certified clean beauty that was EWG Verified and CertClean. From that, Puur Ingrid was born.

Today, the brand offers products that are toxin-free, cruelty-free and vegan. Their ingredients are sourced globally allowing for the purest ingredients that can be used together without causing irritation. From shampoos to skincare, Puur Ingrid shows that safer choices are possible while still getting quality results.

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