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Woman in Samsara branded athletic wear holding a water bottle on a stationary bike.

Samsara

✨ Cycling gear designed by women, for women—so you can feel confident every time you ride!

Samsara was created with one mission: to help women feel strong, stylish, and fully themselves on the bike. Designed in Vancouver by a team of women, every piece is intentionally crafted to flatter the female form, perform beautifully, and reflect real personal style—not a shrunken version of men’s gear.

What began as founder Janet Hiebert’s search for cycling shorts that actually felt good quickly grew into a community-driven brand known for its premium fabrics, hidden women-specific padding, and original artist-designed prints. From new riders to seasoned cyclists, Samsara supports every woman’s journey—comfortably, confidently, and beautifully.

Their goal is simple: help women love their ride again.

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Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

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