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Row of hoodies with 'thirty five' logo and text on a white background

SECTION 35

🧢 Where Streetwear Meets Storytelling

SECTION 35 is more than just a clothing brand—it’s a voice. Founded in 2016 by Justin Jacob Louis of the Samson Cree Nation, SECTION 35 blends streetwear with powerful storytelling, creating pieces that honour Indigenous identity and spark conversation. Inspired by the past and rooted in the present, every design is a reflection of culture, resistance, and pride.

Based on the unceded lands of the Musqueam, Squamish, and Tsleil-Waututh Nations, the brand has grown from humble beginnings to international recognition—featured in Vogue, Complex, and even exhibited at the Met in New York. Along the way, SECTION 35 has collaborated with iconic names like Roots Canada and Mitchell & Ness, while staying true to its roots and message.

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