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Two jars of 'Super Magic Taste' condiment on a red background with bread slices topped with the condiment.

Super Magic Taste

🌶️ Small-batch chili crisp crafted to bring bold flavour and people together.

Super Magic Taste is a Canadian food company founded by three former Shopify colleagues who turned their shared love of exceptional food into a mission to create an unforgettable chili crisp. Inspired by years of cooking, global flavours, and a passion for bringing people together, the team left the tech world behind to focus on crafting a condiment that's as versatile as it is delicious.

Made in small batches with quality ingredients, Super Magic Taste Chili Crisp is designed to elevate everything from eggs and noodles to pizza, vegetables, and even desserts. Drawing inspiration from founder Steve Thomas's years living in Taiwan and Toronto's diverse food scene, the company is committed to creating bold, memorable flavours that become everyday kitchen staples.

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Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

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