Browse by category or search by keyword
Person wearing a black Adidas jacket with white stripes on a textured white background

SVP Sports

👟 Brand-name athletic gear at unbeatable value

SVP Sports is a Canadian value retailer specializing in authentic brand-name athletic apparel, footwear, and accessories. Founded in 1984, the company has grown into one of the Greater Toronto Area’s go-to destinations for sneakers and sportswear, with 13 stores across the GTA and a strong reputation for quality, trust, and unbeatable pricing.

As opportunity buyers, SVP Sports works closely with suppliers to secure exceptional deals and pass those savings directly on to customers. Their selection spans a wide range of well-known athletic brands, including exclusive in-store finds, all backed by a 100 percent authenticity guarantee. Whether shopping in person or online, customers know they are getting genuine products at great value.

Built on friendly service and long-term relationships, SVP Sports is driven by a mission to exceed expectations and create an outstanding shopping experience for smart, value-focused shoppers. With the launch of their online store in 2020, SVP Sports continues to evolve while staying true to what they do best: delivering premium athletic gear without the premium price tag.

GO TO SITE

Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

© 2026, True North Deals