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Three TK beauty foundation bottles in different shades on a light background

TOK Beauty

💄 Clean beauty made simple, natural, and fun.


TOK Beauty was created by founder Tara, who wanted makeup that looked good, felt good, and was made with clean ingredients she could actually trust. After years of dealing with sensitive skin, eczema, and rosacea, Tara started paying more attention to what went into her beauty products. She wanted something that was simple to use, gentle on skin, and still performed like high-end makeup—so she decided to make it herself.

TOK Beauty is all about clean, plant-based products that are cruelty-free, ethically sourced, and packaged with care for the planet. The line blends Tara’s love of nature and creativity by offering products that help people feel confident without covering up who they are. Her mission is to prove that clean beauty can still be luxurious, fun, AND affordable. Because makeup should enhance your natural beauty, not hide it.

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We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

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