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Tru Earth

 
🌍 Cleaning that cares—for you and the planet

Rooted in a lightbulb moment over excess plastic in toy unboxing videos, Tru Earth was born out of a desire to rethink household cleaning. What started with those zero-plastic laundry strips has blossomed into a family of eco-conscious, high‑performance cleaning essentials.

Today, Tru Earth offers a complete lineup of planet‑friendly products—from pre‑measured laundry detergent sheets, fabric softener and scent boosters, to dishwasher tablets, wool dryer balls, multi-surface and toilet bowl cleaners, stain sticks, and more. Each product is free from parabens, phosphates, phthalates, dyes, and bleach—yet powerful enough to replace bulky plastic jugs and harsh chemicals.

More than just clean—which they deliver—the real magic is the impact: millions of plastic bottles diverted from landfills, B Corp certified sustainability, partnerships with Ocean Wise and 1% for the Planet, plus programs that help get laundry to those in need. Tru Earth isn't just selling cleaning products—it’s building a movement toward a cleaner, greener future.

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