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Two children wearing Whistle & Flute t-shirts with cartoon watermelon designs on a light pink background

Whistle & Flute


👕 Joyful, gender-free fashion made to last.

Whistle & Flute is a family-run clothing brand based in Victoria, BC, known it's for fun, inclusive styles that both kids and grown-ups love. In 2012, after new parents Miranda and Ryan couldn’t find clothing that felt playful, stylish, and free of outdated gender labels. So they decided to make their own!

Inspired by modern art and Kawaii culture, their designs blend creativity with comfort, made from soft organic cotton and sustainable bamboo fabrics. Every piece is designed with real life in mind—easy to wear, durable enough for adventure, and made to be passed down.

Ethically made and designed in Canada, Whistle & Flute is all about celebrating individuality while doing better for people and the planet.

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