Browse by category or search by keyword
All retailers
Automotive
Baby & kids
Bath & Body
BEVERAGES
white wording candles & aromatherapy on black background
Clothing
Coffee
Diet & fitness
Dining
Eyewear
white wording fragrance on black background
fridge_freezer_pantry
grocery_stores_menu_icon_a3711ceb-9c51-4bc6-a42d-3e1bcb554053
Haircare
white wording health & wellness on black background
Home goods
Hotels
household_essentials
Indigenous brands
Intimates
Jewellery
KETO
white wording makeup on a black background
Meal delivery
Mobile & TECH
Pets
Shoes
Skincare
Small businesses
SNACKS
Travel
Vegan
Wedding
black button with white writing that says shop Canadian on Amazon
black button with white writing that says shop Canadian on etsy
black button with white writing that says shop Canadian on well.ca
black button with white writing that says shop Canadian on Rakuten
shop healthy planet canadian owned brands
Assorted Wholly Noggin snack packages in a blue box on a white surface.

Wholly Noggin

🌱 Nutrient-dense bars designed to fuel both brain and body.

Wholly Noggin is a Canadian nutrition brand created with a clear purpose: to deliver real, balanced fuel that supports both cognitive and physical performance. Founded by Mick Matheusik after a life-altering health journey, the brand was born from the need for food that truly nourishes, not empty calories disguised as convenience. What began as a personal solution evolved into years of research alongside nutritionists, food scientists, and brain and heart specialists.

Wholly Noggin bars are crafted as mini meal replacements, not typical protein bars. They are rich in omega-3s, fibre, and plant-based protein, sweetened only with real fruits and a touch of monk fruit. Vegan, raw, keto- and paleo-friendly, and free from refined sugars, fillers, and artificial ingredients, each bar is designed for maximum nutrient absorption and sustained energy.

Rooted in the belief that food is medicine, Wholly Noggin helps people live younger, longer through simple, honest nutrition you can trust.

GO TO SITE

FROM THE BLOG

See all posts
HIGH-PROTEIN CANADIAN SNACKS & SUPPLEMENTS THAT ARE ACTUALLY WORTH TRYING
May 13, 2026

HIGH-PROTEIN CANADIAN SNACKS & SUPPLEMENTS THAT ARE ACTUALLY WORTH TRYING

Looking for high-protein snacks that actually taste good? This guide features Canadian-owned brands offering everythi...
15 CANADIAN STOCKING STUFFER IDEAS *FOR HER*
October 15, 2025

15 CANADIAN STOCKING STUFFER IDEAS *FOR HER*

Fun, festive, and actually useful — 15 Canadian-owned stocking stuffer ideas she'll actually love. Lip balm, socks, t...
TRUE NORTH BRAND SPOTLIGHT: LITTLE BOT
October 08, 2025

TRUE NORTH BRAND SPOTLIGHT: LITTLE BOT

Meet Little Bot — a Canadian brand designing safe, stylish, and super-soft foam play mats that double as home decor. ...

Disclaimer

We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

© 2026, True North Deals