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Makeup products including lipsticks and blushes on a beige surface

Wonderblush

💄 Clean Beauty, Effortlessly Chic

Wonderblush is a Montreal-based beauty collective creating makeup essentials that make everyday beauty simple, fresh, and flattering. The brand is known for their wearable shades and versatile textures that are designed to be staples that you’ll reach for again and again!

Founded by Mélanie, a former Fortune 500 professional turned bridal makeup artist, Wonderblush was born out of her passion for luminous, natural-looking beauty—and her realization that many mainstream products contained unsafe ingredients. Today, the brand crafts clean, vegan, and cruelty-free formulas using carefully tested plant-based and safe synthetic ingredients.

Sustainability is built into each and every step, from Leaping Bunny certification to PCR packaging and biodegradable shipping. With Wonderblush, beauty feels as good as it looks while being modern, mindful, and made in Quebec.

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We do our best to keep everything we list accurate and up to date — but as businesses grow and evolve, details can change (we’re only human, after all 🍁).

Brands are listed as Canadian-owned based on publicly available information at the time of publishing. Ownership structures may change over time.

We hope you’ll use True North Deals as a roadmap to discovering amazing Canadian brands, while always encouraging you to explore and learn more for yourself.

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