Keto diet food items including salmon, avocado, cheese, and vegetables on a concrete surface.

KETO - BUT MAKE IT CANADIAN

on Sep 01, 2025
Thinking of trying keto? This beginner-friendly guide breaks down everything you need to know—plus how to stick to your goals with the help of Canadian-owned brands. From snacks to sodas to pantry staples, we’ve got your low-carb cravings covered.
TRUE NORTH BRAND SPOTLIGHT: PROVINCE OF CANADA

TRUE NORTH BRAND SPOTLIGHT: PROVINCE OF CANADA

on Aug 31, 2025
Discover the Canadian clothing brand weaving together timeless design, sustainability, and local pride. Province of Canada makes every item right here at home—crafted to last, styled for everyday, and stitched with purpose.
TRUE NORTH BRAND SPOTLIGHT: COVE SODA

TRUE NORTH BRAND SPOTLIGHT: COVE SODA

on Aug 07, 2025
Cove Soda is changing the game with Canada’s first zero sugar probiotic soda. In this spotlight, we’re diving into what makes it so different—from gut-friendly benefits to where you can find it.
IMPULSE SPENDING TRIGGERS — AND HOW I OUTSMART THEM

IMPULSE SPENDING TRIGGERS — AND HOW I OUTSMART THEM

on Aug 02, 2025
Impulse spending adds up fast — and it’s not always easy to stop. In this post, we break down common shopping triggers (like TikTok trends and sales FOMO) and share practical ways to outsmart them. Learn how to spend less, save more, and shop more mindfully — without giving up the things you love.
TRUE NORTH BRAND SPOTLIGHT: SAY WHEN

TRUE NORTH BRAND SPOTLIGHT: SAY WHEN

on Jul 29, 2025
Say When is raising the bar on what it means to sip and share. With handcrafted chai concentrates brewed in BC using whole spices and organic teas, this Canadian company is all about flavour, sustainability, and slowing down for the good stuff.
DEINFLUENCING: THE TREND THAT'S ACTUALLY WORTH FOLLOWING

DEINFLUENCING: THE TREND THAT'S ACTUALLY WORTH FOLLOWING

on Jul 28, 2025
This week we’re talking about deinfluencing — the mindful shopping trend that pushes back against overconsumption in fashion, tech, beauty, and beyond. Less pressure, less waste, and a whole lot more peace of mind.
TRUE NORTH BRAND SPOTLIGHT: MONIKA SUCCS

TRUE NORTH BRAND SPOTLIGHT: MONIKA SUCCS

on Jul 26, 2025
This week’s True North Star Brand Spotlight features Monika Succs, a one-woman resin studio on Vancouver Island creating custom keepsakes and nature-inspired jewellery. From florals to ashes to breast milk — each piece is deeply personal and made by hand.
"MAPLE WASHED" OR ACTUALLY CANADIAN-OWNED?

"MAPLE WASHED" OR ACTUALLY CANADIAN-OWNED?

on Jul 24, 2025
Some brands look Canadian — but are they really? This post breaks down how to tell if a company is truly Canadian-owned or just riding the red-and-white wave.
Assorted Maritime Madness hot sauces including Candy Fire and Simple Habanero Mustard flavours

TRUE NORTH BRAND SPOTLIGHT: MARITIME MADNESS

on Jul 20, 2025
This week’s True North Star Brand Spotlight shines on Maritime Madness, a small-batch Canadian sauce company based in PEI. In this post, we’re diving into why this flavour-packed, family-run brand is a must-try — especially for BBQ lovers looking to shop local.
CANADIAN-OWNED VS. CANADIAN-MADE

CANADIAN-OWNED VS. CANADIAN-MADE

on Jul 17, 2025
You don’t have to buy only Canadian-made to support local — shopping from Canadian-owned businesses still keeps your dollars in the country. Learn why both choices matter, and how small shifts in how you shop can make a big impact.
16 THINGS I STOPPED BUYING TO SAVE MONEY

16 THINGS I STOPPED BUYING TO SAVE MONEY

on Jun 19, 2025
In this post, I’m sharing 16 things I’ve stopped buying—either for good or with clever swaps—and how it’s helped me save without feeling like I’m missing out. If you're also trying to stretch your dollars or embrace a more mindful lifestyle, you might find a few ideas to try out!
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