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Meet Little Bot — a Canadian brand designing safe, stylish, and super-soft foam play mats that double as home decor. Their bestselling Ofie Mat™ is non-toxic, easy to clean, and perfect for modern ...
Discover 10 incredible Indigenous-owned brands across Canada — from handcrafted skincare and cozy home goods to bold fashion and meaningful gifts. Many are woman-owned, eco-conscious, and deeply ro...
Woof Concept is more than just a leash brand—they're redefining pet gear with quality craftsmanship, bold style, and a proudly Canadian underdog spirit. Learn how this homegrown brand went from gar...
Thinking of trying keto? This beginner-friendly guide breaks down everything you need to know—plus how to stick to your goals with the help of Canadian-owned brands. From snacks to sodas to pantry ...
Discover the Canadian clothing brand weaving together timeless design, sustainability, and local pride. Province of Canada makes every item right here at home—crafted to last, styled for everyday, ...
Cove Soda is changing the game with Canada’s first zero sugar probiotic soda. In this spotlight, we’re diving into what makes it so different—from gut-friendly benefits to where you can find it.
Impulse spending adds up fast — and it’s not always easy to stop. In this post, we break down common shopping triggers (like TikTok trends and sales FOMO) and share practical ways to outsmart them....
Say When is raising the bar on what it means to sip and share. With handcrafted chai concentrates brewed in BC using whole spices and organic teas, this Canadian company is all about flavour, susta...
This week we’re talking about deinfluencing — the mindful shopping trend that pushes back against overconsumption in fashion, tech, beauty, and beyond. Less pressure, less waste, and a whole lot mo...
This week’s True North Star Brand Spotlight features Monika Succs, a one-woman resin studio on Vancouver Island creating custom keepsakes and nature-inspired jewellery. From florals to ashes to bre...
Some brands look Canadian — but are they really? This post breaks down how to tell if a company is truly Canadian-owned or just riding the red-and-white wave.
This week’s True North Star Brand Spotlight shines on Maritime Madness, a small-batch Canadian sauce company based in PEI. In this post, we’re diving into why this flavour-packed, family-run brand ...
You don’t have to buy only Canadian-made to support local — shopping from Canadian-owned businesses still keeps your dollars in the country. Learn why both choices matter, and how small shifts in h...
In this post, I’m sharing 16 things I’ve stopped buying—either for good or with clever swaps—and how it’s helped me save without feeling like I’m missing out. If you're also trying to stretch your ...